We put an expiration date on our products that coincides with our product stability testing results and depending on the product, it varies from 18 to 24 months after manufacturing date. I could not move my tongue up to my teeth and the burning sensation was under my tongue with swollen areas that looked like cysts. Gums appear to look healthier and happier with its magic ingredients hyaluronic acid which is helping to fight bacteria and plaque that cause gum problems. Experience Colgate Elixir Charcoal Toothpaste with a patented dreamtube™ technology that helps you squeeze out every drop.

The packaging is sleek and won't clash with your bathroom decor if you accidentally leave your toothpaste on display.So far it’s has kept my mouth feeling fresh all day and I’m happy to keep using it to see if it’s makes my teeth whiter.

My Gums are alot more calmer too which is brilliant as my gums would normally bleed while brushing but not with this product, it's amazing. The next morning I cleaned my teeth again before I was to go to the dentist, I brushed my teeth again with Colgate Deep Clean Whitening and within moments felt tingling, within a few minutes my lips started to really swell.I bought it because it says sensitivity on it and it made my gums hurt all day and I woke up with my gums hurting. Specially formulated to polish teeth and protect against cavities, Colgate Elixir Charcoal toothpaste is pure joy, one drop at a time. My mouth started developing tiny white spots on the inside of my lips and my tongue has been raw and on fire and throat discomfort the minute I try to brush with this toothpaste that has been lingering for days. This gum health toothpaste is Colgate’s first toothpaste for gum and enamel care and contains dual fluoride technology and hyaluronic acid. Tasty, smooth toothpaste without an overpowering taste, of which left my teeth very clean and fresh breath that lasted throughout the day.

The taste is different from normal minty toothpaste but I definitely recommend and prefer this cooling taste.

I like tub the tooth paste comes in as it really stands out from all the others, I also like the lid as it stay on the tube securely while preventing excess tooth paste from getting in side it. Now you can smile brighter, knowing you’re looking after your whole mouth with this gum and enamel care toothpaste. First, when my partner spotted it on the bathroom shelf they thought it was lubricant (Ill leave that one there)! OCado sent me this to review - it's not something I would ever have bought, but I was pleasantly surprised! The gum and enamel care toothpaste helps to fight bacteria and is professionally designed to stimulate your gums for a healthy smile.

Have to say the packaging works much better than ordinary toothpaste tubes because the lid is larger and harder to lose so the paste doesnt dry up and clog, you can see exactly how much is left and no squeezing and rolling to get the last dregs out. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. After using this toothpaste my teeth are visibly cleaning and feel lots better giving me confidence throughout the day. This is a reasonable toothpaste which left my teeth feeling clean but not fresh due to the lack of mint or other flavour.I do like the aftertaste and what happened to your gums later - they feel healthier and less irritated.