Mika (German: Milka) is a German chocolate brand that is now owned by Kraft Foods and was founded in 1921 by the Swiss chocolate merchant Philippe Suchard. The company sells a wide range of chocolates, with the majority of them being milk chocolate. Milka is a German chocolate brand that was recently acquired by Kraft Foods Inc. Philippe Suchard is the first one to use power milk, he also developed and created his own conche, it’s a special machine that make all the ingredients very fine and meticulous. That’s why Milka chocolate tablets are so easy to melt in your mouth and you can feel the good texture about tenderness . Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News . Retrieved 6 September 2017.

Milka’s chocolate campaign encouraged consumers to tenderize their behavior. It was launched in France in 2013, and the response was fantastic. In Argentina, a vending machine was set up near a life-size Milka cow and a remote-controlled cow. Ads for Milka have been boycotted in the past due to objectification of women. We walked the aisles of our local supermarket in 2016 as a result of Milka’s partnership with Oreo. Milka, along with Daim and Philadelphia, have collaborated on the development of chocolate bars. The Milka brand first brought its brand to the world stage in 1995 when it sponsored the FIS Alpine Cup in Lienz with an inflated purple Milka cow.

Over time, the “Suchard” wording became smaller and less pronounced, and a script-style wordmark was introduced for the Milka name. Milka decided to challenge Ritter Sports’ monopoly, and instead of the common rectangular shape, it went for square-shaped bars. This is the story of how a decade-long battle started between these two chocolate companies, fighting over the shape. Co-Branding Strategy of Milka a b c d Econimist Intelligence (1998). "Marketing in Europe". Marketing in Europe. Group 3, Chemists' Goods, Household Goods, Domestic Appliances. London: The Unit: 103. ISSN 0025-3723. Despite a lifespan of more than 100 years, the Milka logo hasn’t changed much. Indeed, the original Milka chocolate logos from the 1900s looks very similar to the one we know today and even maintain the iconic lilac coloring.

In the 1960s, Milka altered its wordmark slightly to make it more similar to the design we know today. The lilac coloring through the 60s and 70s varied a small amount, but the overall color palette stayed identical through the years. In the 1970s and 80s, Milka introduced the iconic purple cow. MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago: Manufacturing Confectioner Pub. Co. 77: 66. 1997. ISSN 0163-4364. Interestingly, the name of the business, “Milka,” is a portmanteau of the two main ingredients of the bar: “Milch” (or Milk) and “Kakao” (or Cocoa). Milka has put focus on “tenderness” being their main advertising theme since the 1960s. In 1972, the Milka cow named Lila("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), a pun on "U-Boot" (German for submarine). Varieties

Get great features with your free account

Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015 . Retrieved 2015-04-13. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat).