I feel strongly that this movie needs to be viewed and judged by the public rather than by executives," Combs said. "Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally." The ad, which has been made in 20-, 30- and 60-second versions, features the rapper meeting a beautiful woman in a hotel lobby. She eventually ends up in lingerie as the duo have a whirlwind affair. Combs, previously known as Puff Daddy, not only stars in the ad but came up with the concept, as well as producing and directing the commercial, effectively cutting out the need for an ad agency. Sean John's fragrances are produced in collaboration with M.A.C., an Estee Lauder company. The first Sean John fragrance, men's Unforgivable, was launched in 2006. Sean Combs is a multi-Grammy-award winning recording artist and record producer responsible for some of the largest-selling hip-hop recordings of the late 1990s and early 21st century. He established his own record label, Bad Boy Records, in 1993, whose most successful artist after Combs himself is the late rapper The Notorious B.I.G. In addition to his own success as a recording artist, Combs has produced records for a series of successful artists including Mary J. Blige, Mariah Carey, Usher and Aretha Franklin.

Sean John Clothing, Inc. was founded in 1998 with a goal of producing high-quality, well-made sportswear with a fashion forward, urban sensibility. The clothing is organized into categories called Sean John, Bad Boy Sportswear, Sean John Tailored and Sean John Accesories. Products offered include suits, knitwear, bottoms, outerwear, accessories, shirts, ties, hats and denim. The drydown, although lovely, was a little predictable with sandalwood being the most dominant note followed by patchouli, vanilla and amber.The ad was banned by US ad watchdog the Federal Communications Commission, but has been approved by the UK's Broadcast Advertising Clearance Centre to run after the 9pm watershed. The heart of Unforgivable Woman is so odd, yet so appealing. I can smell a minty note mixed with fresh, green leaves and a hint of spiciness. This combination had me hooked and I couldn't help smelling my wrist every couple of minutes to see whether the fragrance had developed further.

Although they are not completely the same, Unforgivable Woman reminds me in some ways of Daisy by Marc Jacobs. Sean John is the fashion label by American musician and hip-hop tycoon Sean Combs (aka Puffy, Puff Daddy, P. Diddy, Diddy). The company takes its name from Combs' first and middle names.