In April 2005, M&M's ran the "mPire" promotion to tie in with the Star Wars: Episode III – Revenge of the Sith film release. M&M's were offered in dark chocolate varieties (regular and Peanut) for the first time after a string of Addams Family M&M's commercials. In May 2004, M&M's ran a Shrek 2 promotion to tie in with the film's release. M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors. They were sold at many stores displayed in huge cardboard-cutout ogre displays.

Celiac.com 09/16/2020 (Updated 03/15/2021) - M&M's candies do not advertise or label their products as gluten-free. However, with a few exceptions, their candies are gluten-free and safe for people with celiac disease. This list is for the USA, and note that in Australia and other countries they may contain wheat starch and not be gluten-free. Forrest Mars Sr., son of the Mars Company founder, Frank C. Mars, copied the idea for the candy in the 1930s during the Spanish Civil War when he saw soldiers eating British-made Smarties, chocolate pellets with a colored shell of what confectioners call hard panning (essentially hardened sugar syrup) surrounding the outside, preventing the sweets (candies) from melting. Mars received a patent for his own process on March 3, 1941. [7] Production began in 1941 in a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey. When the company was founded it was M&M Limited. [8] The two 'M's represent the names of Forrest E. Mars Sr., the founder of Newark Company, and Bruce Murrie, son of Hershey Chocolate's president William F. R. Murrie, who had a 20 percent share in the product. [9] The arrangement allowed the candies to be made with Hershey chocolate, as Hershey had control of the rationed chocolate at the time. [7] Peyser, Eve (January 27, 2023). "The M&M's Aren't Done With Us Yet". The New York Times. ISSN 0362-4331 . Retrieved January 27, 2023.

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a b c Olsen, Elizabeth (June 21, 2010). "A Campaign for M&Ms With a Salty Center? Sweet". The New York Times. Archived from the original on August 15, 2019 . Retrieved August 15, 2019. A “May Contain” Statement. If the product was made from unverified ingredients (that haven’t been certified gluten-free) or made on shared equipment or using a different manufacturing process, the product can have a “may contain” statement (i.e. “may contain wheat, dairy, soy,” etc.) to protect those with food allergies from cross-contamination.

Review: Cinnamon M&M's". The Implusive Buy. November 3, 2011. Archived from the original on March 26, 2019 . Retrieved September 6, 2019. In summer 2009, M&M's launched a limited-edition "Strawberried Peanut Butter" variant to tie in with the release of Transformers: Revenge of the Fallen. In addition, M&M's launched a limited edition "Coconut M&M's", which became a permanent item in 2010. Pham, Peter (December 10, 2013). "M&M's to Launch 'Mega' Version with Triple the Chocolate". Food Beast. Archived from the original on August 15, 2019 . Retrieved August 15, 2019.a b c "M&M's". Behind The Voice Actors. Archived from the original on March 6, 2019 . Retrieved March 5, 2019. Smith, Andrew F. (2012). Fast Food and Junk Food: An Encyclopedia of What We Love to Eat. ABC-CLIO. ISBN 9780313393938. Several other flavors of M&M debuted throughout the 2010s. These include Pretzel M&M's, released in 2010; [26] Coffee Nut M&M's, released in 2016; [27] Caramel M&M's, released in 2017; [28] English Toffee M&M's, released in 2019; [29] [30] and Hazelnut Spread M&M's, also released in 2019. [31] The Candy Man comes to Carlton". carltonfc.com.au. Carlton Football Club. August 25, 2009. Archived from the original on December 21, 2014 . Retrieved December 21, 2014. M&Ms aren’t currently certified by the Gluten Intolerance Group, so they aren’t specifically labeled with that handy signature “GF” in a circle symbol. (Dangit!)

Taylor, Victoria (October 2, 2014). "Crispy M&M's returning to shelves in January". Daily News. New York . Retrieved August 15, 2019.Is the new M&Ms colour really about "inclusivity" or empty solidarity?". September 30, 2022. [ permanent dead link]