The key to flawless curls is the perfect amount of moisture. Due to its texture, curly hair can feel particularly dry as it Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.**

Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*. Coconut oil may be the first that springs to mind, but there are other key hair oils to consider that aren’t as well known.For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair. Explore our range of John Frieda hair products, including award-winning Frizz Ease, Sheer Blonde, Volume Lift and Precision Foam Colour. Transform your blonde hair from dull to sun-kissed with our Go Blonder range! Our Lightening Shampoo and Conditioner gently cleanse and lighten, and our Lightening Spray lightens your hair up to two shades. Use our Nourishing Mask to visibly strengthen and repair natural, colour-treated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free. From sulphate-free shampoos and conditioners for curly hair to curl-defining creams, cream oils, sprays and foams, we’ve got you covered.

Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour. Number one professional haircare brand IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022. Yes, you look like a diva on days when they are perfectly bundled. But on other days, you sffer from unruly and frizzy bring out the best in your unique curls! Our new curl-loving, moisturising and defining Shampoo & Conditioner is Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection.With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home. The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day.

Bring out the best of your waves and curls with our curl-loving frizz-defying formulas. Hydrate, define and enhance your natural waves, coils and curls to leave your hair looking smooth, defined and frizz-free. The range also includes shampoo for curly hair, as well as conditioner for curly hair, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. Dream Curls’ super-hydrating formula intensely moisturises and detangles curly hair for visibly-healthy curls and coils.With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work. Start with the right shampoo for curly hair, and you’ll always be setting your curls up for success. Our shampoo for curly hair transforms curls from undefined and frizzy to smooth, defined and full of life. Gently cleanse, hydrate your hair, and realign your curls while you wash. Hair repair treatment is a good option if you want to give your hair a little extra TLC every week or two. Hot oil, treatment masques and overnight leave-in products will all help soften and nourish curly hair, and make for a lovely Sunday night bathroom ritual. A wide-toothed detangling comb is also the best option for combining conditioners and treatments through damp hair without pulling and damaging delicate curls. Brighten your blonde while infusing a dose of much-needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dull hair. This range gently cleanses and moisturises, and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair. Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft.