Marlboro, in stark contrast to the Marlboro Man ads we’re familiar with today, started the “Mild as May” campaign to encourage women to take up smoking cigarettes that were appropriately mild and easier to smoke: Thank you for writing about this! A few years ago I was watching a tv show (I think it may have been Torchwood) and one of the female characters lit up a cigarette after sleeping with another woman. I was startled to notice that my immediate reaction to her smoking was to take it as evidence that she was a strong and independent woman. I don't smoke and I don't really like smoking in generally (although I don't try to stop people from doing it), yet I was experiencing feelings of approval at her perceived powerful womanhood. After WWI, Bernays was hired by the American Tobacco Company to encourage women to start smoking. While men smoked cigarettes, it was not publicly acceptable for women to smoke. Bernays staged a dramatic public display of women smoking during the Easter Day Parade in New York City. He then told the press to expect that women suffragists would light up “torches of freedom” during the parade to show they were equal to men. Like the “You’ve come a long way, baby” ads, this campaign commodified women’s progress and desire to be considered equal to men (relevant clip starts at 3:00): The GigBAR Move + ILS has improved lighting, with some fixtures reaching 32W, and features an all-new Totem-Mode that keeps fixtures focused on the dance floor. The biggest difference between GigBAR models is the addition of wireless ILS sync to bring the music to life with powerful lighting combinations.

Chesterfield, in a 1930s ad, argued that “women started to smoke…just about the time they began to vote”: Deliveries will be made subject to the terms and conditions of the courier company. djkit.com will not be held responsible for late deliveries. Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.Cigarette makers also worked to teach women how to smoke properly. Ads often depicted women in the act of smoking. Some companies, like Philip Morris, even held smoking demonstrations for women:

Cigarette as a phallic symbol? According to who exactly? "Penis envt" is a fabrication, and the only penis envy or worship comes from homosexuals (males). Edward Bernays (1891-1995) is largely considered the founder of public relations (or “engineering consent,” as he called it) but is not known very well outside of the marketing and advertising fields. A nephew of Sigmund Freud, Bernays was the first to theorize that people could be made to want things they don’t need by appealing to unconscious desires (to be free, to be successful etc.). Bernays, and propaganda theorist Walter Lippman, were members of the U.S. Government’s Committee on Public Information (CPI), which successfully convinced formally isolationist Americans to support entrance into World War I. While propaganda was commonly thought of as a negative way of manipulating the masses that should be avoided, Bernays believed that it was necessary for the functioning of a society, as otherwise people would be overwhelmed with too many choices. In his words: Use the fewest amount of receivers as possible. If you have 4 lights on a T, then just use one receiver and small DMX jumper cables between fixtures.Wireless D-Fi USB capabilities allow for limitless ILS options so your setups can vary per show. With 3 available DMX slots, corded fixtures can also be controlled with The GigBAR Move + ILS, so you have complete control on one display screen. Together, these efforts to conflate smoking with freedom and make smoking acceptable for women created a new set of consumers and reinforced Bernays’s argument that demand could be created. As mentioned, there are four lighting effects in here: an RGB+UV wash for washing colours in your venue, a rotating RGBW derby which lets you throw different shapes on the dancefloor, red and green lasers with different patterns, and a ring of white strobe lights. The Swarm Wash FX comes with a variety of modes and programmes including sound-active ones, and you can choose which effects to trigger based on the programmes, or you can set the Swarm Wash FX to cycle through all the onboard lights.