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Hains, Rebecca (2012). "An Afternoon of Productive Play with Problematic Dolls The Importance of Foregrounding Children's Voices in Research". Girlhood Studies. 5 (1): 121–140. doi: 10.3167/ghs.2012.050108 . Retrieved 8 November 2021– via Berghahn Journals. Bratz plots kids' fashion TV show". Brand Republic. 8 July 2008. Archived from the original on 7 August 2008 . Retrieved 7 December 2008. MGA Entertainment Wins Another Bratz Case". Los Angeles Business Journal. 17 November 2011 . Retrieved 13 August 2015. Bratz turned 20 in 2021. The first line of Cool Bratz dolls had an official release date of May 21, 2001. BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire.
Since the 2001 launch of Bratz, sales of the Mattel, Inc.-staple Barbie fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [18] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz. [19] Vintage Doll, Bratz Slumber Party Collection Jade and Acessories, MGA Entertainment, Collectible Doll Gift Idea, Gift for Her, Bratz Lovers In August 2015, a stop-motion web series premiered on YouTube. MGA confirmed there would be 10 episodes for the first season, which would turn out to be the only season. All 10 episodes were compiled into a 25-minute video titled Bratz: Friends Forever on Netflix. [41] The web series was seen on American TV on Kabillion. Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011 . Retrieved 22 July 2010.The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed] Mattel Inc. v. MGA Entertainment, Inc. no. 09-55763 (9th Cir. Jul 22 2010)" (PDF). U.S. Court of Appeals for the Ninth Circuit. 22 July 2010. Archived from the original (PDF) on 31 July 2010. Bratz Kidz: Slumber Party". Nintendo. Archived from the original on 7 February 2019 . Retrieved 5 February 2019. The spokesman quoted Dr. Brian Young of the University of Exeter, saying "parents may feel awkward but I don't think children see the dolls as sexy. They just think they're pretty." [16] Isaac Larian, in comments given to the BBC, said that the report was a "bunch of garbage" and that the people who wrote it were "acting irresponsibly". [17]
Custom Neon Sign | Neon Sign | Personalized Gifts | Wedding Signs | Name Signs | Led Neon Lights | Neon Signs | Neon Sign bar a b Palumbo, Jacqui (2023-08-02). "Barbie, who? Kylie Jenner launches herself as a Bratz doll". CNN . Retrieved 2023-08-03. This article is about the fashion doll line and media franchise. For people with the surname, see Bratz (surname). For other uses, see Bratz (disambiguation). BratzBratz dolls to remain on shelves in Mattel-MGA battle". BBC News. 10 December 2009 . Retrieved 23 January 2013.
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