In 1981 La Riche Directions appeared on the hair coloring market, where the brand's 'extreme' hair coloring products are particularly well known. Neon, brights, darks and more, powerful shades that pack a punch – all uniquely formulated by our specialist manufacturers. La Riche manufactures Directions Hair Colour in England and their products are loved all over the world.

Our iconic colour palette at Directions has inspired an international following of influencers, sub-cultures and everyday people, empowering them with the variety to express their distinctive styles. With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade.Just select the shades you want and we’ll present you with filled product drums while your team takes care of the rest. No matter if you want to freshen up your look for a night out or just feel like experimenting with your colour, you’ll definitely want to check out our range from La Riche here at Blue Banana.

There’s nothing like transforming your hair with a brilliant new colour to give yourself some new-found confidence, and all of our La Riche Directions hair dye comes with comprehensive instructions, so you’ll have no worries about knowing how to use it straight out of the box. La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look. With our turnkey solution, we can create a wide range of hair-friendly products to meet your needs, and provide your pick of exclusive colour blends. From formulation to distribution directly to you – we’ve got all your private label services covered. With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust.The range continues to grow and the latest trends are taken into account when producing new colours. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed. Their semi permanent colour range is also supported by a massive range of accessories, including tint brushes and lightening kits, to give you that all round care you’d expect from a leading hair dye brand. Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.

Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result. La Riche Directions hair dye is a semi-permanent hair coloring, performed in a wide variety of extremely bright colors.

Shampoo the hair with a pH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results. To keep your new bright haircut alive, the use of the Color Protecting Shampoo and the Color Protecting Conditioner is not a superfluous luxury. We cannot currently ship the following items outside the UK: Aerosols, Flammable liquids, Nail Polish, Perfume or Aftershave. We are happy to share how our products at Directions have captured the imagination of hair colour lovers across the globe.

It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties.As creators and suppliers of the most dynamic range of hair colours, colour care, hair lightening products and more, we’re always looking for new, exciting ways to take our brand forward. That’s why Directions has been trusted by individuals, consumers and international wholesalers for decades – we know colour, and give people the means to truly express themselves. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years!