PROPAGANDA

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However, women’s organizations had already been effective in creating many social changes: more welfare laws, the 8-hour workday, and prohibition of alcohol.

Bernays believed people are rubber stamped with “mental clichés” that shape their thinking in irrational ways.He greatly popularized the idea that media can help “manufacture consent” through presenting a distorted picture of events.

Quick summary: Propaganda is an eye-opening look at how public opinion can be manipulated through media, for political power and profit. After a group of people, who meet online, discover a bizarre graphic novel which seems to hold mysterious answers, they find themselves being tracked down by a merciless organisation known merely as ‘The Network’. S. postage stamp and Edison's "re-creating" the invention of the light bulb for a nationwide radio audience – provided evidence of Bernays's love for big ideas and "ballyhoo".But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

Not many years ago, it was only necessary to tag a political candidate with the word "interests" to stampede millions of people into voting against him, because anything associated with "the interests" seemed necessarily corrupt.I have tried, in these chapters, to explain the place of propaganda in modern American life and something of the methods by which it operates—to tell the why, the what, the who and the how of the invisible government which dictates our thoughts, directs our feelings and controls our actions. This is held annually at an important art gallery in New York, whose prestige with that of the distinguished judges, establishes the contest as a serious art event.

The juxtaposition of these leaders, and the idea which they are dramatizing, are then projected to the wider public through various publicity channels. Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public’s consent to a program or goal. If the matter in hand is a nation-wide sales campaign, he studies the field by means of a clipping service, or of a corps of scouts, or by personal study at a crucial spot.

Instead of assaulting sales resistance by direct attack, he is interested in removing sales resistance. The advertiser sought by means of reiteration and emphasis directed upon the individual, to break down or penetrate sales resistance.