Manufacturers recently have shifted their consumer focus from athletes to young people. Energy drinks are aggressively marketed in places popular with teens and young adults. Approximately, two thirds of energy drink consumers are 13–35 years old, and boys are two thirds of the market. ( 4) In the U.S., energy drinks are the second most common dietary supplement used by young people; about 30% consume energy drinks on a regular basis. ( 5) The popularity of energy drinks in the Kingdom of Saudi Arabia does not seem to differ from other parts of the world. Around half of the Saudi University students who participated in a survey admitted to regular consumption of energy. ( 6) Seidl, R.; Peyrl, A.; Nicham, R.; Hauser, E. (18 March 2000). "A taurine and caffeine-containing drink stimulates cognitive performance and well-being". Amino Acids. 19 (3–4): 635–642. doi: 10.1007/s007260070013. PMID 11140366. S2CID 21581385. Scientific Opinion on the substantiation of health claims". EFSA Journal. 8 (10): 1756. 2010. doi: 10.2903/j.efsa.2010.1756. Archived from the original on 13 November 2008 . Retrieved 26 September 2014. Both Red Bull and Red Thunder contain caffeine and taurine, two ingredients that are known to increase alertness and improve cognitive function. However, Red Thunder also includes guarana, another natural source of caffeine that is believed to have antioxidant properties. This gives Red Thunder a slightly higher caffeine content than Red Bull, with 120mg per 8.4 fl oz can compare to 80mg per 8.4 fl oz can in Red Bull. The taste of these two drinks is also slightly different, with Red Thunder being a bit sweeter than Red Bull. It is very important to note that although the above-mentioned studies have identified positive effects of energy drinks on exercise performance, other researches have documented no significant effects or detrimental health consequences. Al-fares et al ( 51) in a single blind placebo controlled study recently evaluated the effects of energy drinks on exercise performance in 32 untrained healthy females. They found that ingestion of energy drinks before exercise did not enhance the indices of physical performance, which included time to exhaustion, maximum oxygen consumption, blood pressure, heart rate, and capillary oxygen saturation. Similar findings were observed in a double blind, randomized, placebo controlled cross over study of 15 physically active volunteers. The study found no effect of energy drinks on ride time to exhaustion or heart rate. Subjective rating of exertion was also not changed. ( 52)

Red Bull GMBH – Company Profile and News". www.bloomberg.com. Archived from the original on 13 June 2020 . Retrieved 8 March 2022. It is also important to note that energy drinks should not be used as a replacement for sleep or a balanced diet. While they may provide a temporary energy boost, they do not provide the same nutritional benefits as a well-balanced meal or a good night’s sleep. Health Benefits: Petit A, Karila L, Lejoyeux M (March 2015). "[Abuse of energy drinks: does it pose a risk?]". Presse Médicale. 44 (3): 261–70. doi: 10.1016/j.lpm.2014.07.029. PMID 25622514. Ashton, Graham (28 July 2017). "OG Officially Partner with Red Bull, Unveils New Team Logo – ARCHIVE – The Esports Observer". The Esports Observer. Archived from the original on 29 September 2021 . Retrieved 22 September 2021.Neate, Rupert (23 November 2020). "Red Bull pays out €550m to founders, including family of drink's inventor". The Guardian. Archived from the original on 1 November 2021 . Retrieved 1 November 2021. Clauson KA, Shields KM, McQueen CE, Persad N (2008). "Safety issues associated with commercially available energy drinks". Journal of the American Pharmacists Association. 48 (3): e55–63, quiz e64–7. doi: 10.1331/JAPhA.2008.07055. PMID 18595815. EFSA Panel on Dietetic Products, Nutrition and Allergies (2011). "Scientific Opinion on the substantiation of health claims from Energy Drinks". EFSA Journal. 9 (4): 2035 [19 pp.] doi: 10.2903/j.efsa.2011.2035. Archived from the original on 19 September 2015 . Retrieved 26 September 2014.

Greenberger, Alex (4 December 2020). "Red Bull Closes Influential New York Art Space Home to Trendy Exhibitions". ARTnews. Archived from the original on 30 January 2022 . Retrieved 15 September 2021.

However, it is important to note that these benefits are only observed when consumed in moderation and as part of a healthy lifestyle. Final Thoughts Zezima, Katie (26 October 2010). "A Mix Attractive to Students and Partygoers". The New York Times. Archived from the original on 27 October 2010 . Retrieved 11 November 2010. Energy drinks belong to a class of products, in liquid form, that typically contain caffeine, with or without other added dietary supplements. The first energy drink appeared in the U.S. in 1949 and was marketed as “Dr. Enuf”. ( 1) In Europe, they were launched for the first time in 1987; then the market expanded throughout the world, becoming very popular after the launch of Red Bull in 1997. ( 2) Since then, the energy drink market has grown dramatically, with various brands released worldwide. The annual consumption of energy drinks in 2013 exceeded 5.8 billion liters in around 160 countries. ( 3) The estimated total U.S. retail market value for energy drinks was around 12.5 billion USD in 2012 and the market increased 56% from 2006 to 2002. ( 2) Red Bull caffeine beverage review". About.com. 22 October 2009. Archived from the original on 15 April 2012 . Retrieved 29 May 2012.