Gentle, low abrasive cleaning:Baking soda is an ideal cleaning agent for teeth – in fact baking soda is less abrasive than virtually any other cleaning agent used in most toothpastes. Less abrasion means less tooth wear, which helps keep your teeth healthier, longer. Whitening power: The gentle but deep cleaning power of baking soda works to naturally remove surface stains, without damaging enamel for a whiter, brighter smile. Try ARM & HAMMER™ Advance White™ Pro, Charcoal White, Enamel Repair, Sensitive Pro, 100% Natural Gum Protection, 100% Natural Whitening Protection, Whitening Pro Protect, Charcoal Sensitive and Coconut White products for whitening that is less abrasive than several whitening toothpastes.

This unique formula works best when stored at normal room temperature (>20°C) and water is prevented from getting into the tube by replacing the cap after every use. If the product is out of normal room temperature (<20°C), allow it to return to normal room temperature for ease of dispensing. Unlike regular toothpastes, ARM & HAMMER™ toothpastes are naturally powered by ARM & HAMMER™ dental grade baking soda. Baking soda has been used to promote good oral health for over 170 years. Baking soda provides numerous benefits to keep a good oral hygiene including: