Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.** Choose colours with a “G” or “BG” if your complexion is more honey or almond, you tan easily, or your eyes are brown or hazel. Choose shades with an “N,” natural, if your complexion is pale, rosy, or has an even ebony colour or your eyes are blue or green. Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour.

Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*.Do you like to see golden tones in your hair or do you prefer neutral tones? If you like to see golden tones in your hair, select a shade with the word “golden” in its description, or a “G” for “Golden” in the alphanumeric code (for example, shade 8G). If you prefer a neutral tone, choose an “N” (for example, shade 4N). If you want to be a redhead, choose an “R” shade like 6R, 5R, or 4R. If you have a more tanned complexion, you should avoid any purple undertones as these can wash you out and make your skin tone look yellow. Try a medium red brown like 5R, which works especially well with medium and darker skin tones. Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft. Rinse your hair with cold water: Cold water seals your hair cuticles and prevents colour bleed. If you can’t face cold water, go for cool water, and tip your head forward to avoid a cold shower.

For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair. Number one professional haircare brand IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022. Semi-permanent hair dyes last, on average, around 6 weeks. Like with permanent hair dye, how often you wash your hair and the products you use will have some bearing on how long the dye lasts.

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With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home. Transform your blonde hair from dull to sun-kissed with our Go Blonder range! Our Lightening Shampoo and Conditioner gently cleanse and lighten, and our Lightening Spray lightens your hair up to two shades. Use our Nourishing Mask to visibly strengthen and repair natural, colour-treated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free. Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.**

Aqua, Hydrogen Peroxide, Steartrimonium Chloride, Cetyl Alcohol, Ceteth-40, Stearyl Alcohol, Myristyl Alcohol, Cetrimonium Chloride, Etidronic Acid, Sodium Hydroxide, Acetaminophen, Salicylic Acid. You can't preserve your hair colour indefinitely as life will always get in the way, but you can switch up your routine to prolong your hair colour: Use a colour-protecting shampoo and conditioner: Our Sheer Blonde, Brilliant Brunette and Radiant Red ranges are tailor-made for dyed hair, and formulated to resist colour loss. Our Pro Colour Revive range is perfect for all dyed hair colours - it's expertly-formulated to strengthen hair and protect against colour fade. Avoid chlorine: Protect dyed hair from pool water by wearing a swimming cap or applying a leave-in conditioner before swimming.The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day. It’s common for permanent hair colour to last 6-12 weeks, depending on the condition of your hair when it was dyed, how often you wash it, and the kind of shampoo and conditioner you use. Ash and milk chocolate shades of brown best suit neutral undertones, adding a splash of colour to your complexion. Look for colours like 5N and 6A as well as richer darker browns, which help complement your golden hues. That said, be sure to avoid anything two shades lighter than your natural colour as you’ll want to add a bit of warmth to your complexion. If you have a neutral skin tone, you can be a bit more daring with your choice of red, with less natural shades like sangria or cherry giving you a fiery, bolder look.

Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection.Permanent hair dye won't wash out of your hair in the same way that temporary or semi-permanent hair dye does, but it will eventually start to fade and change shade over time. Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair. Limit washing: If you can, reduce how often you wash your hair to retain your hair’s natural oils that protect colour. Use dry shampoo in between washes to absorb excess oil.